Your freedom starts here
Financial coaching for women who want to learn about money, own their financial decisions, and take action.
Our mission
Help women understand their finances, trust their decisions, and take action.
Money Action was founded to address a clear gap: women often lack confidence when it comes to money, despite being capable in every other area of life.
Our philosophy
Clarity creates confidence. Confidence enables action.
We support women who want clarity and progress with their money, even if they don’t have everything figured out yet.
Our approach
Clear guidance. No sales agenda.
We provide independent, education led financial coaching focused on clarity, confidence, and progress.
The focus is on helping you understand your options, make informed decisions, and take practical steps aligned with you goals.
We do not sell investment or insurance products.
Who we help
Practical support for women ready to get better with money.
You’re in the right place if you:
- Have savings but no plan
- Earn well but unsure about making the right money decisions
- Feel confused by conflicting advice
- Overthink and delay taking action (analysis paralysis)
- Want practical guidance
The problem we solve
Too much information. Too little time.
You’re not bad with money, you’re overwhelmed by it.
Most women (and let’s face it men too) were never taught how to invest or plan properly, and the advice that’s out there is often overly technical, sales-driven, or not designed with you in mind.
So you second guess, delay, and stay stuck longer than you should. This leads to hesitation, self-doubt, and inaction.
Money Action exists to help you stop overthinking money and start taking action.
The Outcome
Progress through action.
After working with us, clients have felt:
- More confident making money decisions
- Clearer about their financial direction
- Less anxious about money
- In control of their next steps
- Finally on track to reach their goals
What Clients Say: Real Results from Real People.
“I highly recommend Anna’s services to anyone who wants to set clear financial goals and be held accountable to meet these goals!”
– Individual coaching
“At first, I had no idea what to expect from the sessions, but now I’m almost there! I’m so close to achieving my first set goal of having an emergency savings.”
– Individual coaching
“Anna has especially helped my partner and I traverse challenging discussions by communicating in the ways that each of us could understand and appreciate best.”
– Couples coaching
“Anna is pragmatic, no nonsense, cost effective and she set the basics right for many years to come. I am now set up for the coming few years in the right structure, higher returns and less risk, while securing financial stability for the future”
– Individual coaching
“From the outset Anna was clear, direct and a pleasure to work with. She is structured, reliable and attentive to quality and client care. The project scope and milestones were defined with ease, and each deliverable was completed on time and to a high standard.”
– Corporate client
Services
Private Coaching (1:1 or Couples)
Personalised financial coaching for individuals or couples who want tailored guidance and accountability.
This service is suitable for those who:
- Want clear financial direction
- Are navigating major life or money decisions
- Prefer private, structured support
Sessions focus on building understanding, growing confidence, and decision-making.
Money Action Club
A supportive space to learn, discuss, and take action together.
The Money Action Club is designed to help women stay engaged and proactive with their financial and professional growth.
Membership is free and members have access to:
- Practical workshops and learning sessions
- Accountability circles for open discussion, shared learning, and accountability
- The collective expertise of like-minded women
Corporate Engagements
Financial education for organisations.
Money Action partners with companies to deliver:
- Financial well-being workshops and content
- Speaking engagements
- Panel participation and moderated discussions
Sessions are practical, inclusive, and tailored to professional audiences, with a focus on improving employee financial confidence and awareness.
How coaching works
1. Clarity
We look at where you are today to understand your current financial position, priorities, and goals.
2. Confidence
We build your knowledge with plain-English explanations and practical guidance, so you know the why and how.
3. Action
You move forward with a realistic plan that fits your life and evolves with you.
Meet the Founder
Hi, I’m Anna, a Chartered Financial Analyst with 20 years of experience in finance, holding double degrees in Finance and Statistics.
Throughout my career, I saw how capable, intelligent, successful women often felt uncertain or behind when it came to money, not because they lacked ability, but because no one explained things in a clear, unbiased way.
I founded Money Action to offer a safe, judgment-free space to learn about money. My goal is to help women understand their options, trust their decisions, and take action in line with their goals.
I don’t believe in one-size-fits-all advice or pushing products. I believe in education, transparency, and progress at a pace that feels right for you.
I have helped clients:
- Shift their money mindsets and utilise proven frameworks to break negative spending habits.
- Systematically get out of debt and start building wealth.
- Invest consistently towards life goals, on their own terms.
- Reach retirement faster with customised money plans.
- Have difficult money conversations with their partner.
My approach is practical, direct, and no-BS. No sales agenda. No hidden motives.
Disclaimer: I am not a financial advisor and I’m not tied to any investment funds or insurance providers. I don’t give investment advice and I don’t sell product. I also do not offer professional services such as accounting, tax, legal, or any other regulated advice, but can point you in the right direction if needed.
Money Action Events
Check out these upcoming Money Action–run events. These sessions bring together practical learning and open conversation around money, career, business, and professional growth, with clear takeaways you can actually use. Attendance is FREE for Money Action Club members.
Q&A: Retirement Planning for U.S. Expats
Retirement planning for U.S. expats is rarely straightforward. Living abroad means navigating two tax systems, complex investment rules, foreign pensions, and long-term cross-border decisions, and one session is often not enough to cover the questions that naturally come up.
This live virtual Q&A session with Charu Mathur from MASECO Asia Limited is designed as a follow-up to our recent seminar, giving you the opportunity to:
- Ask questions specific to your situation
- Clarify topics such as U.S. retirement accounts, FEIE vs. FTC, and foreign pensions
- Better understand PFIC risks and tax-efficient portfolio structure
- Explore expat-specific considerations including currency exposure, healthcare, and estate planning across jurisdictions
Rather than a presentation, this session will focus entirely on your questions.
Whether you attended the previous session or not, this session is ideal if you’re navigating the complexity of U.S. expat wealth planning and want clearer next steps.
Date: 26 February 2026
Time: 12:30Pm – 1:15pm
Format: Virtual
Cost: FREE for Money Action Club members
FEBRUARY ACCOUNTABILITY CIRCLE
A supportive, practical space for women who want to make real progress financially and professionally.
Led by our Founder, Anna Huo, each month we come together to:
- Share what’s on our minds around money, career, and business
- Talk through one key thing we’re actively working on financially or professionally
- Reflect through guided journaling to clarify priorities
- Set clear, realistic action points to carry into the month ahead
You don’t need to have it all figured out. Just show up, be honest, and be prepared to be held accountable in taking steps forward, with the support and encouragement from women who are doing the same.
Come to think, reflect, share, commit, and leave with direction.
Date: 27 February 2026
Time: 12:30Pm – 2:00pm
Format: In-person
Location: Blueprint, Quarry Bay
Cost: FREE for Money Action Club members
#IAmRemarkable
A global movement that empowers everyone, including underrepresented groups, to celebrate their achievements in the workplace and beyond, while challenging the social perception around self-promotion.
This 90-minute workshop hosted by Nikki Davies, Founder of coNEXTion, helps participants learn how to speak openly about their accomplishments. The workshop is divided into three parts:
- Discuss: Increase awareness of data and research regarding self-promotion and bias
- Practice: Practice articulating individual achievements and sharing with others
- Act: Reflect, discuss and share take home exercises to increase comfort with self-promotion
Find out more about the movement at https://www.rmrkblty.org/
Date: 12 March 2026
Time: 12:30Pm – 2:00pm
Format: In-person
Location: Blueprint, Quarry Bay
Cost: FREE for Money Action Club members
HEALTH INSURANCE FOR WOMEN
An honest overview of medical insurance in Hong Kong designed around women’s real health and financial needs.
No sales, just education.
Led by Marie Averion, Financial Planner at AIA, this relaxed session breaks down how Hong Kong’s healthcare system works, the role of public vs private care, and how health insurance fits into real life as a woman, whether you’re single, partnered, planning children, or thinking long-term.
We’ll cover:
- The real role of health insurance (and what it cannot do)
- Public vs private healthcare in Hong Kong, especially for women
- Maternity, mental health, preventive care, and policy limitations
- Common insurance structures and where women are most often under-insured
- How to make insurance decisions that align with your life stage and budget
If insurance feels confusing, overwhelming, or something you’ve been avoiding, this is your reset. Come away understanding what matters, what doesn’t, and what questions you should be asking.
Date: 17 March 2026
Time: 6:30Pm – 8:00pm
Format: In-person
Location: Lee Garden Two, Causeway Bay
Cost: FREE for Money Action Club members
INTRO TO VIBE CODING WITH AI
This beginner-friendly workshop and live demo is designed for anyone with little to no technical background.
Led by Rebecca Yip and Jessica Cheung, Co-Founders of Day Zero Academy, discover how AI can empower you to create simple, practical applications and websites that support your business, work, and lifestyle.
You’ll learn the basics of vibe coding, see real examples in action, and explore how today’s AI tools can help you build useful solutions, without writing any code yourself!
We’ll also cover what AI can (and can’t) do, so you leave with realistic expectations and practical ideas you can apply immediately.
Just bring your curiosity and an open mind.
Early registration open to Money Action Club members only. Join the club here.
Date: 19 March 2026
Time: 12:30Pm – 2:00pm
Format: In-person
Location: Blueprint, Quarry Bay
Cost: FREE for Money Action Club members
What else is on
There’s no shortage of great events around Hong Kong, from panels and workshops to networking gatherings. Here are some communities and events we think our community may find useful*.
*Communities and events are shared for informational purposes and are organised by third parties. Money Action does not organise, control, or endorse these communities or events and is not responsible for their content, quality, accuracy, or outcomes. Please exercise your own judgement before registering or attending.
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