Anna Huo, CFA

Hi, I'm Anna. I spent 20 years working in finance, and for more than a decade I allowed my own money to sit in savings because I was too busy working. Investing for myself never felt urgent, I thought I had all the time in the world to get to it eventually.

Then eventually came, and I kicked myself for how much growth I had missed. So I got to work, applying the experience and knowledge accumulated over the years to my personal finances. This is when I realised I wasn't alone.

Many capable and successful women are repeating my mistake due to time constraints and scattered information. Nobody ever explained money simply enough for them to know what to do with it once it's there.

I started Money Action to help. With customised coaching and workshops focusing on what actually matters, I provide the knowledge, support, and motivation that could have saved me years of being stuck.

My approach is straight forward and practical, I have no investment or insurance products to sell.

If you're looking to make sense of money so you can decide what to do next, I would love to help.

Anna is not a financial advisor and does not give regulated investment advice or sell financial products. Money Action is not tied to any investment funds or insurance providers, and does not offer professional services such as accounting, tax, legal, or any other regulated advice. We provide financial education and coaching only.

PRIVATE COACHING

For individuals ready to get serious.

We look at your goals, finances, and life aspirations, then coach you through how to build a clear, structured plan around it.

Navigate major life and money decisions with honest guidance and real accountability.

CORPORATIONS

We work with corporations and organisations to deliver financial well-being workshops and discussions tailored for an intended audience and budget.

MONEY ACTION CLUB

A free community for women and male allies getting serious about their finances. Monthly discussions, expert workshops, and a WhatsApp group to create a safe space to ask the questions you can't ask anywhere else.

Simple, practical, no nonsense guidance.

GET CLEAR

Understand where you are today: your money, your goals, your life.

GET CONFIDENT

Learn the what, how, and why in plain English so it makes sense.

GET MOVING

Leave with something real: a plan, next step, or new habit. Take action now.

Real people. Real results.

Our clients have cleared debt, reached savings goals, built sustainable long term plans, and finally had the money conversations they'd been putting off for years.

See what we're up to.

Come join us!

MONTHLY MONEY MEET

Most of us weren't taught how to manage money well, and even when we know what we should be doing, actually doing it is a different story.

The Monthly Money Meet is an intimate, safe space where women come together once a month to talk openly about money: what's working, what's not, and what's been sitting on the to-do list a little too long.

Led by Anna Huo, CFA, Financial Coach and Founder of Money Action, each month we:

  • Share one money challenge or goal we're actively working on
  • Use guided reflection to get clear on what's really going on
  • Hear from others who are figuring it out too
  • Leave with one concrete action to take before the next meet

No financial background needed.

If you've been meaning to sort out your finances but keep putting it off, this is a good place to start.

Past Events


Previous Guest Speakers

Take Action!

Whether you're ready to book a call, want to find out more, or just have a question, we're here.

Drop us a message and we'll get back to you.

← Back

Thank you for your response. ✨